Social Media Marketing is something which the modern business can’t just ignore. It is an important aspect of the overall marketing plan, perhaps the most important one, if the business is wants to remain relevant to its target audience and wishes to create and maintain a ‘connect’ with them!
So, what is exactly Social Media Marketing?
Social media marketing is the process of gaining website traffic or attention through social media sites. Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it across their social networks. The resulting electronic word of mouth (eWoM) refers to any statement consumers share via the Internet (e.g., web sites, social networks, instant messages, news feeds) about an event, product, service, brand or company. When the underlying message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself, this form of marketing results in earned media rather than paid media. – Wikipedia
According to Search Engine Land, Social media often feeds into the discovery of new content such as news stories, and “discovery” is a search activity. Social media can also help build links that in turn support into SEO efforts. Many people also perform searches at social media sites to find social media content. Social connections may also impact the relevancy of some search results, either within a social media network or at a ‘mainstream’ search engine.
In India, the relevance and the demand of social media marketing is on the rise. With the recent success of the social media marketing campaign of the present Prime Minister, the awareness levels are on an all time high. Social media marketing companies in India are growing at a fast pace and the challenge to deliver consistently across various metrics and keep up with the rising expectations of their clients is immense.
Off late, it has been seen that social media marketing agencies and even business entities managing their own social media profiles have increasingly becoming dependent upon automating their social media posts and interactions, making them more robotic and less human, which may be detrimental to their brand image as per experts.
This can be avoided if one keeps in mind a few points as recommended by SmallBizTrends, wherein, it suggets:
- Write 95% of Your Updates Manually
- Respond to People
- Watch Redundancy
- Aim for a Mix
- See What Other People Do
- Cut Back on Promotions
- Enough About Me – Let’s Talk About You
- Be Regular…but Not Too Regular
- Vary Your Updates Across Platforms
- Take a Break
Getting into social media and being able to make a positive impact are two different things. A business needs to spend time on building its brand online and an expert social media marketing company can sure help a business get its act together.